How Digidarts Built a Persona-Led Growth Engine for Not Drones
About the Campaign
Background
Not Drones operates in a fast-growing but increasingly competitive consumer drone market,
where generic performance campaigns quickly lose efficiency as spend scales.
The challenge was not simply driving traffic, but converting distinct buyer motivations —
gifting, professional upgrades, and travel use — into qualified orders without letting
acquisition costs spiral.
To achieve this, Not Drones partnered with Digidarts to build a persona-led performance
marketing framework focused on funnel efficiency, creative relevance, and sustainable scale.
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Objective
To build a scalable acquisition engine by:
- Driving qualified orders across distinct customer personas
- Improving CPL, CAC, and ROAS as spend scaled
- Increasing AOV through targeted upsell to existing customers
- Establishing a sustainable, multi-channel framework for long-term growth
Our Approach
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